It seems quite strange writing a blog about publishing a blog post. But for all those out there with blogs for your business there are a few things you should try and do after publishing your blog. We all work with different industries and some of the techniques used for differ for each. When publishing a new blog you want to get the most out of the content you have written, get it seen by the most people, by the right people and ultimately have it work towards your main goal which could be customer conversions or brand exposure and awareness.
With the tips given below try making a post-publication plan that works for your industry, always try and measure your progress and refine the process until you find what works best for you.
Fetch on Webmaster Tools
Google Webmaster Tools is great to check your URLs and site errors. But you can also fetch new URLs and well as check for broken URLs via the ‘Crawl’ section. Simply enter the destination URL for the new blog post under ‘Fetch as Google’ and click ‘submit to index’.
Success your URL has been submitted
Fetching your URL as Google tells the spiders that there is a new URL on your site which is available to be crawled. Although this has not been proven to speed up the process, I have found that my new posts do get indexed faster by Google.
Submit a new sitemap
Many sitemaps are automated and there are modules for both Joomla and WordPress that automate sitemap generation. If you have a HTML site or still like to create your own site map this point is for you.
Adding the new URL to your sitemap allows it to be crawled by Google, ultimately achieving what the above also does, faster indexing.
Share with social media sites – All of them
Most people automatically tweet and share their post via their social media channels. It’s a given right? But rather than just saying ‘my new blog’ or the title of the blog, try to entice and engage with your potential audience. Optimising a tweet and even a Facebook post now with added #hashtag can get your post found by a previously untapped audience. This works especially well in an industry niche. If you follow a particular hashtag in your industry or there is a hot topic that your blog post relates to then jump on board and have your say.
Try to always update all social media sites with relevant posts, don’t forget about the smaller sites, they may not drive traffic to your site as much as LinkedIn or Twitter, but they still have audiences that may just find your page, so keep it active.
Tip: Facebook posts with images and links seem to be viewed by a smaller audience than those without. Experiment yourself but you might see your post reach increase without including an image.
Posting to Google+
I decided to separate Google+ into its own paragraph as there is a lot to say about it at the moment that shouldn’t be overshadowed by the other sites. It seems Google+1’s although not a major contributor to rank (or so they say) do have an effect and can only be positive to sites. Google are also encouraging users to be constantly signed into their account. Any user you engage with that has a Google account and is signed in can be influenced by you, if they +1 a particular page or article and someone from their circle or who they have engaged with conducts a search, the pages with +1’s will be shown as a recommendation. Influencers are becoming very important and cannot be overlooked. If you are in a niche try to get Google+ working for your business and stay ahead of the competition.
Another advantage of Google+ is the communities. We have had great success from this method posting our blogs to communities who may find them interesting to read. It’s a great way to gain +1’s and shares on articles with the links from Google+ becoming ever so more important.
Outreach to others and influences
This is not always easy to do and requires you to create content almost for the purpose of outreach and link acquisition. Our blog post ‘Marketing Studies Vs ‘Real World’ Marketing’ is a great example of this. Jamie from MMJ decided that this blog would help those looking for jobs in marketing as well as our target market marketing graduates. He contacted marketing specific job boards as well as Universities simply stating that our post may be of interest to their readers. From his outreach we managed 4 separate tweets with our link reaching an audience of over 10,000. You don’t have to just outreach via social media, you can always find forums or discussion boards which allow you to post relevant content.
Tip: Don’t feel embarrassed about sharing links which you feel are useful to influences audiences. It will be there decision to weather they post the link. Try not to spam people or request a post with particular title tags etc. A Simple and friendly e-mail or DM is all you need.
Check the comments you get and reply to them
If you have a blog especially one built on Joomla or WordPress you might see an abundance of spam blog comments coming through. Shifting through them to find the real comments can be challenging especially if you let it get out of hand. Try to keep on top of the comments for your new blog as well as previous ones. If you can set up notification of when someone has posted try and post back, the same as you would with a Tweet or Facebook message.
Repeat the process and keep a look out for opportunities
Some blog posts have a life span, but some are relevant for many months. Make sure you keep an eye out of any outreach opportunities or refresh your newer audience with older blog posts, as long as they are in relevant and offer help then your audience will not mind.
All of the above steps may not work for business, but you should be able to find a balance that increases your web traffic and gives you the exposure you’re looking for.
Blogging for SMEs and Niche Industries
Blogging for smaller businesses is hard and cannot generate the results you are expecting. I’ve had first-hand experience working in a niche industry. What helped me lots was creating content that I found interesting and trying to make it fun and exciting. If you are ever stuck for ideas our post on developing interesting content for un-interesting industries may get you out of that hole.
If you have any other tips you think people would like to hear, please feel free to post them in the comments below. Thank you for reading.