Jamie Courtnell

 jamiepic

Name:

Jamie Courtnell

Expertise:

SEO, Digital Marketing, Content Marketing & Blogging.

Interests:

I love getting involved with the branding side of marketing. Nothing fasinates me more than thinking about what/how/why a customer is thinking what they are thinking.

Connect:

Twitter @jamiecourtnell

Linkedin Jamie Courtnell

Summary


I am a young, enthusiastic digital marketer with a keen interest in search engine optimisation. After graduating from the University of Brighton with a 2:1 in Travel and Tourism Marketing, I currently work as a digital marketer and in-house SEO for a B2B specialist power cable component and equipment distributor. 

I first got into marketing during my time at college but I also had a massive passion for travel and leisure, so the travel and tourism marketing course was perfect for me. I was able to get a great understanding of the academic underpinning of marketing and studying modules such as branding and consumer psychology. I took a year long industry placement at at award winning London based luxury travel company, this enabled me to get hands on experience in 'real world' marketing. While I was on placement, the organisation was starting a digital re-branding and focus on social media etc, this allowed me to get a great insight into how to develop a strategic digital marketing plan from a grass roots level. With the paradigm shift towards digital, they also had a large focus on SEO which enabled me to see what was involved with SEO, which was completely new to me at the time. Having an interest in the web it struck a cord with me instantly and during my final year at university I took an interest in SEO and found myself reading numerous blogs on a daily basis, catching up and keeping up with trends and teaching myself along the way. 

Since then, I maintain that it is vital to keep up to date with the trends within the rapidly changing digital and SEO industries and continue to educate myself and further my knowledge within the field. I also look forward to using the Marketing My Journey blog to help young enthusiasts get into the SEO world and give back to the community since it helped me so much. 

Projects


I take great pride in the work I do and would like to outline my involvement in the projects I am involved with. 

Marketing My Journey

This is the obvious one, as a co-founder of MMJ I got involved because I wanted to improve my knowledge of different CMS systems and to be able to say I've had involvement in building and maintaining a (hopefully!) successful website. I am currently involved in the maintainence of the site and blogging during my spare time. 

ETS Cable Components Blog

Working for my current company, I am heading up the inbound content marketing strategy. We have developed a blog in order to share technical, educational and industry-worthy news with our client base in order to add value to their experience. I came up with the concept, designed the blog and oversee the whole project from content creation to outreach and promotion. 

Phoenix Property Services

I am currently building a website for my dads building firm. Based in Surrey he has survived on word of mouth and recommendations but to bring him into the 21st Century I am currently building him a website to improve his digital presence. Although this is still a work in progress. 

Chaps SE Ltd

I have been carrying out some design work for a local mechanical design and contracting company in Reigate, creating their Twitter background as well as designing their LinkedIn page.

 

Jamie's Latest Blog Posts:

  • Penguin 2.0 - What does this mean for my website?

    Since March's Panda update, speculation has been swirling around the online SEO community about when and how the latest Google Penguin update will effect the SERPs. The speculation was put to bed on Friday 24th May when Matt Cutts' announced the rolling out of the Penguin update.

    [Read More]

  • Low Budget Marketing Strategies For SMEs

    Following on from Tom's posts last week on Digital Marketing for SME's: Developing Interesting Content for a Perceived Un-interesting Industry, I'm taking a look at how SME's can create effective marketing campaigns on little to no budget.

    The general theme from this series of blogs looks to tackle the marketing hurdles that you may come across while working for a small business. In this blog I'm looking at how you can cope with having little or no marketing budget.

    [Read More]

  • Twitter For Business - Best Practices

    As Twitter has completely changed the marketing landscape, a new set of rules, tactics and best practices has had to be thought up. Although Twitter has been around for a couple of years now, most people have now heard of it but when it comes to using it as a tool for your business, people's awareness and knowledge is still coming up short.

    This article aims to identify some common mistakes and to share some advice on how to use Twitter for business, for people are new to this social media channel.

    [Read More]

     

  • Twitter For Business - Best Practices - Twitter Fails

    In the last Twitter For Business blog post, we focused on best practices for people new to Twitter. The second point I identified was called 'Social media is written in pen, not pencil'. This is one saying that has always stuck in my head when it comes to using social media platforms such as Twitter.

    There have been some truly remarkable melt downs, hacks and downright naivety that have taken place in public within the 'twitter-sphere', too many to mention. However, I will highlight the ones that stand out the most for me so you can avoid making the same mistakes.

    [Read More]

  • The Island Of Misfit Webpages

    Just ask yourself this question: “How often do you see a great looking website which is let down by a few pages being incomplete?”

    I constantly see sites that have obviously had a lot of time, effort and money spent on them in terms of design and aesthetics only to be let down by pages which have clearly been considered unimportant.

    [Read More]

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