Jason Leith

 jasonpic

Name:

Jason Leith

Expertise:

Digital Marketing, Email Marketing, Social Media, Website development

Interests:

Seeing marketing campaigns through from start to finish. Planning, implementing and analysing the results.

Connect:

Twitter @jleith87

Linkedin Jason Leith

googleplus Jason Leith

Summary


The fast pace and ever changing environment is what first drew my attention to marketing and from there pulled me more in depth into digital marketing.

After gaining my degree in Marketing Management it took me a while to find my first job in marketing. This is what has made me to want to be a part of Marketing My Journey, the chance to help recent graduates, or anyone that needs it, take their first steps in a marketing career and help them throughout their journey.

I am currently working for a life science and healthcare marketing agency in which I do marketing both for our clients and the company. When I first joined I had a strong understanding of marketing theories from my degree however I had to quickly get to grasps with the practical side of digital marketing as this was something I had never done before.

The key to digital marketing is to keep one step ahead of the game. You need to know what the next ‘big thing’ will be and if it is able to be adapted for use with your company or clients. In the marketing world as soon as something is published in a book it is out of date so they best way to keep up to date with everything is by reading blogs and relevant content that is out there.

Outside of work my mind is always thinking about marketing. When I am walking around shops or am online I don’t just see signage and advertisements, I see examples of good and bad marketing. I see what they could have done to improve and take note of things I think would be good to implement at work.

Projects

Below are a few of the projects that I have worked on. I take pride in my work and am always looking for the next project that I can get stuck in to.

Marketing My Journey

I have recently become involved in Marketing My Journey and I am very much looking forward to getting into the building of the site, using different CMS systems to those I am used to, and adding helpful and interesting content.

Alto Marketing

I have been involved in a lot of different areas of the company. I have created and maintained the company social media accounts, including a blog. I am heavily involved in the PR side of the business for our clients, distributing press releases to key publications, compiling coverage reports and being the key contact for any potential advertisers. On a regular basis I create and send out eNewsletters and also maintain and update client websites.

 

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