Thomas Light

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Name:

Thomas Light

Expertise:

Social Media, SEO, Digital Marketing, Website Development

Interests:

Giving small companies a voice and platform to compete with larger competition.

Connect:

Twitter @TomTomLight

Linkedin Thomas Light

Summary


Be yourself. Everyone else is already taken.

- Oscar Wilde

 
The love of the technological world and the way brands can engage with people across many different platforms drives my enthusiasm for digital marketing. After gaining a degree in Marketing Management, I began working with a small telecommunications company as a marketing assistant.
 
I quickly went about creating an online presence for them with regular updates to the blog I created, as well as twitter and facebook. I also taught myself how to use Joomla and HTML by updating the companys 3 websites on a regular basis, as well as making fundamental changes to the SEO practice. Although I’ve learnt a lot in a relatively short space of time I continue to read blogs and view webinars on a daily basis to keep up with trends and new techniques.
Outside of work I continue to do what I love, taking on small businesses and building them an online brand without the large cost which they may usually expect to pay. I enjoy working with niche companies who have a top quality product and a story to tell.
 

Stop Writing about Everything. So many brands create content and try to cover everything, instead of focusing on the core niche that they can position themselves as an expert around. No one cares about your special recipe ... Find your niche, and then go even more niche.– Joe Pulizzi, founder Content Marketing Institute

 

I very much believe in organic growth in a company and online efforts should be the same, your brand will not succeed if you buy more followers or facebook ‘likes’, but if you can build your audience from people who like you, then your awareness can begin to grow.

Projects


Below are a few of the projects I’ve been involved with; I take pride in my work, and look forward to new projects when they arise.

Marketing My Journey

This site has been created by a small group of like-minded people with a passion for digital marketing. It is our intetion to give helpful hints and tips and show the world what we can do.
The site is constantly updated with fresh ideas. So please come back to see what we have done!

HySpeed Broadband

I updated the existing website and created the social media accounts. The site continues to be optimised and targeted to specific key words. Within a few months it was ranking number one on Google for focussed key-words. In the past 12 months I’ve seen significant growth from visitor numbers and inbound calls as a result of my SEO work.

Specialist Installations - www.specalistinstallations.co.uk

I was asked to create a website for a building company that has mainly relied on word-of-mouth up advertisement until now. I have built and optimised a brand new website for them and once I hand over the finished product I hope to educate them on how to make basic updates to the site as well as the importance of social media for SME’s.
 
 

My Portfolio

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South London, UK
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