At the heart of any social, digital or search engine optimisation campaign should be unique, shareable, relevant and high quality content. This content can come in many guises but ultimately should form the core of the majority of online marketing activity and social interactions.
Blogs, whitepapers, videos, podcasts, infographics and press releases represent a handful of the vast array of content types available for businesses to utilise, regardless of how 'boring' your industry may be.
With content so vital, it can often be overwhelming to decide what type of content is right for your business, the kind of things you should be creating content about and what makes your posts go viral. We aim to remove this burden from you with the range of following services.
'Content, content, everywhere, nor any blog to write'. Choosing how best to display your content can be the difference between success and failure. Nobody wants to read a 20 page whitepaper which is overly data heavy, so by converting a report into a presentation or infographic you can make a piece of content exponentially more shareable. We can identify the best way to get your message across.
Many companies struggle most with actually creating content. The majority lack the time and/or resources to consistently produce quality and engaging content. Our content creation services can help create content on behalf of your company, working with you and your staff to develop the best content for your business.
Once the content has been created, what do you do with it? There are numerous ways to promote your content, we are able to advise on and utilise the best channels for content promotion. Including: press releases, ghost writing, guest blogging, social media and creating in-house blogging platforms.
Regardless of your industry and niche, there is content that is waiting to be created and customers ready to read, share and promote it. Even if you believe you are in 'boring' industry, we will be able to target gaps in your niche and help you creating relevant and interesting articles.